Boggs Rule Clarifications: The Sinister Six villains all have the “Forced Response: After this villain attacks and damage you, do X.…

The way it’s written, looks like you only move the counter to the next villain if they attack and damage you, but the FAQ at the end of the rulebook seem to suggest the counter should move after they activate (in this case, attacking). How is that intended to work? “The active counter will only move after a villain attacks and damages an identity.” – Boggs (Facebook)